Have you ever thought about turning a product’s USP on its head to show potential customers a potential pitfall? I hear you asking why you should consider flagging up any potential product weaknesses, but positioning…
Harvey Nichols, the store everyone is talking about this festive season. Their cheeky Christmas advert has broken the mould and beat it’s more sentimental competitors by becoming the most talked about and shared Christmas advert…
Finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. The best way to spread your message and ensure maximum coverage is through a multi-channel PR approach. One…
Type Miley Cyrus’s name into Google News and in less than a third of a second a staggering 86,500,000 results show up. The post teen, punk pin up has undergone a meteoric rise from the…
In April 2011, then-Russian Prime Minister Vladimir Putin was asked an unusually flattering question by an American journalist: “Are you the coolest man in politics?” The interview, which ran on the website of Outdoor…
Before he fires a single missile against Syria, President Obama is first launching a public relations offensive, making a last-minute and, perhaps, last-ditch effort to sell a military strike to members of Congress and the…
Following on from the last post about how to approach a PR campaign. Here’s a short video from an Australian PR company which brings all of the points together:
What you should know before starting a public relations campaign: A strong public relations campaign can completely turn around the successful launch of a product, service or company. The most important thing is to plan.…
Four friends with a “passion for fashion” have set up a company to encourage creative people to work with fashion designers. TM – RK are hosting an art and fashion exhibition in Exeter to bring creative people…
Global clothing brands involved in Bangladesh’s troubled garment industry responded in starkly different ways to the building collapse that killed more than 600 people. Some quickly acknowledged their links to the tragedy and promised compensation.…
