Monthly Archives: March 2012

Feature Articles Explained

As print media faces stiffer competition from other sources of news, feature stories are being pushed to the forefront because they offer more in-depth analysis and are often more engaging than other types of articles,…

The Impact Of Social Media On Public Relations

Social media reaches people more directly providing huge opportunity to engage with existing and potential clients. When used properly, social media is a highly effective public relations strategy. The key is to have a strategy…

Freelance Copywriters

Copywriting is literally the process of writing copy (words) for the purpose of marketing and advertising a person, business, opinion or idea. Businesses or organisations require a range of written materials and platforms. For example; web…

Public Speaking And Addressing The Media

Mastering public speaking is vital to great public relations. When executed well, a presentation, a speech or a toast can get key messages across in an highly effective way. Whether it’s a board meeting, a…

Tips On Engaging With The Media

Public relations should be an essential part of any business plan. If you think about it, everything you do is based around making a good impression and maintaining your reputation. From the moment the receptionist…

Five Essential Copywriting Cs

Whatever medium you are copywriting for, you need to make sure you get the maximum impact from your words. Ask yourself questions like why am I writing this? Who is my target audience? What am I…

Why Is Communication So Important?

Key to good public relations is good communication. The success of a business and its reputation, hinges on other people’s perception of the product or service they offer. So, unless you have a media or…