Monthly Archives: May 2012

Main Challenges Facing PR Today

There’s no doubt financial belt-tightening has stemmed the flow of PR budgets. Companies are reluctant to spend what little revenue they do have on improving their media profile. Ironically – as I have discussed many…

Social Media ROI

Social Media ROI (Return On Investment) is the phrase everyone dreads. It’s supposed to help you measure and account for the value you create with your work, but Social Media ROI is hard to measure…

Combating Writer’s Block

All writers will be familiar with writer’s block – it’s the total inability to write about a subject in an interesting and coherent manner. For those of you who run, it’s like the wall or…

LinkedIn Marketing

  LinkedIn has brought professional networking into the social media age. The Company has been established as one of the top social networking sites for individuals and business owners who want to network and broaden…

HRH The Prince Of Wales Reads The Weather

With the Olympic torch relay in full stride, the Diamond Jubilee just around the corner, the Games on verge of starting and the sun finally shining, it seems fitting to celebrate everything British. Over the…

A Fine Balance For Flybe

The one thing you learn as a journalist is that you are never going to make everyone happy. The other is that tactfulness can lead to a boring read. This doesn’t mean we should be…

Top Ten PR Mistakes

Public Relations is a powerful communication tool used by businesses to create and maintain a positive Company image. Unlike advertising, your goal is not to pay for space in the media but to persuade the…