Networking And Public Relations

A post about networking on PR Daily caught my eye. The author of the blog Mark Macias, makes the point that Public Relations skills apply to social situations, “especially networking events where your image is…

The Horse Meat Scandal

“Told my mate I had a hot date with an Italian Stallion – sounds a lot better than saying I’m sitting at home eating a Findus lasagne for one.” And so the Tweets went on……

Lance Armstrong ‘Confesses’ To Oprah Winfrey

By Paul Haward, The Telegraph On any sensible reading of next week’s 90-minute Oprah Winfrey sit-down, tears will roll, victim status will be staked out and personal damage limitation will outweigh cycling’s need to know…

Photography Matters

Striking, clear, high quality images are key to getting media coverage. Whether a photo is being sent accompanying a piece of editorial (in print or online), to be included in an advert or as part…

Lance Armstrong From Legend To Myth

Lance Armstrong. Those two words which have thrown the sporting world into turmoil. A legend was built up around the man who many people thought had fought cancer and not only survived, but achieved the…

Pitching To The Media

The success of pitching clients to media outlets varies hugely. Sometimes all the research and the effort that has gone into a pitch doesn’t alter the fact that it falls on deaf ears. It can…

Link Building

Link building makes a big difference in the search engine rankings. Well written, catchy headlines always draw people in whether it is a commercial, a billboard or on the internet. Much like journalism, the headline…

Adding A Face To Corporate PR

“Sometime late last year the GM of one of the front-line Public Relations agencies operating today asked me what my understanding was of Public Relations. I proceeded to describe my take on Corporate Public Relations…

Online Journalism And The Sausage Ad Factory

Having been through the newspaper changes – thousands of redundancies, fewer pages, less news, dailies turning into weeklies, ad revenues plummeting – it’s obvious times have changed. In the early days of my journalism career…