Global clothing brands involved in Bangladesh’s troubled garment industry responded in starkly different ways to the building collapse that killed more than 600 people. Some quickly acknowledged their links to the tragedy and promised compensation.…
A post about networking on PR Daily caught my eye. The author of the blog Mark Macias, makes the point that Public Relations skills apply to social situations, “especially networking events where your image is…
“Told my mate I had a hot date with an Italian Stallion – sounds a lot better than saying I’m sitting at home eating a Findus lasagne for one.” And so the Tweets went on……
Striking, clear, high quality images are key to getting media coverage. Whether a photo is being sent accompanying a piece of editorial (in print or online), to be included in an advert or as part…
The success of pitching clients to media outlets varies hugely. Sometimes all the research and the effort that has gone into a pitch doesn’t alter the fact that it falls on deaf ears. It can…
“Sometime late last year the GM of one of the front-line Public Relations agencies operating today asked me what my understanding was of Public Relations. I proceeded to describe my take on Corporate Public Relations…
Think about the last thing you became absorbed by on the Internet. Were you reading, listening or watching something? Was it the language, the subject matter, the presentation or the effects which got your attention?…
Sometimes sticking out from the crowd doesn’t mean competing with other people or companies for the newest way of doing something. Sometimes the most unique ideas are the simplest ones. Sometimes the things that will…
The term Unique Selling Point or USP gets banded about in business all the time, but what does it really mean? A USP is what sets you and your business apart from the competition. It can…
There’s no doubt financial belt-tightening has stemmed the flow of PR budgets. Companies are reluctant to spend what little revenue they do have on improving their media profile. Ironically – as I have discussed many…
