Category: PR advice

Video and PR

Finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. The best way to spread your message and ensure maximum coverage is through a multi-channel PR approach. One…

How To Develop A PR Campaign

Following on from the last post about how to approach a PR campaign. Here’s a short video from an Australian PR company which brings all of the points together:

Public Relations Campaign Advice

What you should know before starting a public relations campaign: A strong public relations campaign can completely turn around the successful launch of a product, service or company. The most important thing is to plan.…

Networking And Public Relations

A post about networking on PR Daily caught my eye. The author of the blog Mark Macias, makes the point that Public Relations skills apply to social situations, “especially networking events where your image is…

The Horse Meat Scandal

“Told my mate I had a hot date with an Italian Stallion – sounds a lot better than saying I’m sitting at home eating a Findus lasagne for one.” And so the Tweets went on……

Photography Matters

Striking, clear, high quality images are key to getting media coverage. Whether a photo is being sent accompanying a piece of editorial (in print or online), to be included in an advert or as part…

Pitching To The Media

The success of pitching clients to media outlets varies hugely. Sometimes all the research and the effort that has gone into a pitch doesn’t alter the fact that it falls on deaf ears. It can…

Adding A Face To Corporate PR

“Sometime late last year the GM of one of the front-line Public Relations agencies operating today asked me what my understanding was of Public Relations. I proceeded to describe my take on Corporate Public Relations…

Inspire People To Action With Great Content

Think about the last thing you became absorbed by on the Internet. Were you reading, listening or watching something? Was it the language, the subject matter, the presentation or the effects which got your attention?…