Category: PR advice

Everything Old Is New Again

Sometimes sticking out from the crowd doesn’t mean competing with other people or companies for the newest way of doing something. Sometimes the most unique ideas are the simplest ones. Sometimes the things that will…

Finding Your Unique Selling Point (USP)

The term Unique Selling Point or USP gets banded about in business all the time, but what does it really mean? A USP is what sets you and your business apart from the competition. It can…

Main Challenges Facing PR Today

There’s no doubt financial belt-tightening has stemmed the flow of PR budgets. Companies are reluctant to spend what little revenue they do have on improving their media profile. Ironically – as I have discussed many…

Top Ten PR Mistakes

Public Relations is a powerful communication tool used by businesses to create and maintain a positive Company image. Unlike advertising, your goal is not to pay for space in the media but to persuade the…

A Bad PR Month At Number 10

It began with a bungled briefing by a Downing Street official that triggered a petrol panic. With fuel strikes looming, motorists were advised to fill up their tanks causing a rush on petrol stations, which…

The Impact Of Social Media On Public Relations

Social media reaches people more directly providing huge opportunity to engage with existing and potential clients. When used properly, social media is a highly effective public relations strategy. The key is to have a strategy…

Public Speaking And Addressing The Media

Mastering public speaking is vital to great public relations. When executed well, a presentation, a speech or a toast can get key messages across in an highly effective way. Whether it’s a board meeting, a…

Tips On Engaging With The Media

Public relations should be an essential part of any business plan. If you think about it, everything you do is based around making a good impression and maintaining your reputation. From the moment the receptionist…

Why Is Communication So Important?

Key to good public relations is good communication. The success of a business and its reputation, hinges on other people’s perception of the product or service they offer. So, unless you have a media or…