Harvey Nichols Christmas PR Coup

Harvey Nichols, the store everyone is talking about this festive season. Their cheeky Christmas advert has broken the mould and beat it’s more sentimental competitors by becoming the most talked about and shared Christmas advert of 2013.

‘Sorry I Spent It on Myself’ is an antidote to the cute, cartoon Christmas advert from John Lewis and the celebrity, come model, come actress filled Marks & Spencer advert.

The tongue-in-cheek advert encourages customers to spend as little as possible on family and friends in favour of indulging themselves. And let’s face it, we’ve all been guilty of spending present money on a must-have item or buying the perfect gift for a loved one before realising it’s even more perfect for you.

A brilliant touch is that each of the items seen on the ad –  including a box of toothpicks, a see-through glass salt cellar, metal-plated paper clips and authentic Lincolnshire gravel – are real items available to buy.

Rather than spend a small fortune securing an entire prime time ad break, Harvey Nichols ran the ad online via its website and YouTube. The tactic worked, creating a social media buzz with “Harvey Nichols” and the hashtag “#SpentItOnMyself” both trending on Twitter. Nearly 320,000 people have viewed the video so far and the it has been picked up and written about in GuardianMetroTelegraphMailOnlineMarie Claire and others.

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