As tempting as it is to slash spending on copywriting during the recession, a local copywriter can actually help to boost business when things are tough. Investing in your business during a recession will pay off.
Keeping on top of your website, social media and promotional activity is essential – and who better to help you then someone who knows the area and your market. By leaving copywriting to the experts, it frees you up to concentrate on other aspects of your business. For example, Devon copywriters have continued to be employed during the recession showing that businesses do recognise the need to look after their communication. The plus side with using a freelance copywriter is that you can use them as and when you need them, avoiding the cost of having a staff writer or using an agency. If you have a business in Devon then use a local copywriter who can easily come and meet you, discuss the project and get a feel for your business. A local copywriter is ideally placed to to target the community your business is based in and to provide cost-effective copywriting. What’s more, local copywriters will already have a good base of contacts which they can call upon to help raise your businesses profile.