Competitions And Customer Engagement

Getting customers to engage with your brand is difficult. We’ve all given up our details for a one time offer – ten per cent off an initial purchase or the chance to win an exclusive…

Inspire People To Action With Great Content

Think about the last thing you became absorbed by on the Internet. Were you reading, listening or watching something? Was it the language, the subject matter, the presentation or the effects which got your attention?…

Everything Old Is New Again

Sometimes sticking out from the crowd doesn’t mean competing with other people or companies for the newest way of doing something. Sometimes the most unique ideas are the simplest ones. Sometimes the things that will…

Finding Your Unique Selling Point (USP)

The term Unique Selling Point or USP gets banded about in business all the time, but what does it really mean? A USP is what sets you and your business apart from the competition. It can…

Branding – Identity, Outreach and Consistency

Massive brands need huge public relations campaigns and a consistent flow of journalistic articles and media coverage. We have all heard mentions of Google, Facebook, Twitter and Amazon, whether it be online, in print or…

Main Challenges Facing PR Today

There’s no doubt financial belt-tightening has stemmed the flow of PR budgets. Companies are reluctant to spend what little revenue they do have on improving their media profile. Ironically – as I have discussed many…

Social Media ROI

Social Media ROI (Return On Investment) is the phrase everyone dreads. It’s supposed to help you measure and account for the value you create with your work, but Social Media ROI is hard to measure…

Combating Writer’s Block

All writers will be familiar with writer’s block – it’s the total inability to write about a subject in an interesting and coherent manner. For those of you who run, it’s like the wall or…