International aid relief charity ShelterBox asked Paper & Ink PR to take on a PR project with the aim of getting record-breaking adventurer Mike Perham media coverage for his 23,000 mile drive around the world (in aid of ShelterBox). The project was three-fold: To get press and broadcast coverage for Mike, ShelterBox and Mike’s sponsor, Spaceships Campervan rentals. It involved pitching news stories, feature and profiling opportunities to regional and national media outlets with the help of Rosalie (a fellow PR professional). Paper & Ink PR managed to get masses of regional coverage for Mike as well as national coverage on London Tonight, in the Metro and online.
Sailing world record holder Mike Perham is attempting to become the youngest person to circumnavigate the world by land, sea and air. The adventurous 20 year old hit the headlines in 2009 when he became the youngest person to sail around the world. Mike, who is studying TV production at Southampton Solent University, is now embarking on another world trip. Mike will travel 23,000 miles alone in a Spaceships Campervan – a specially adapted Toyota Previa – with no support vehicles. See more