Prydis asked Paper & Ink PR to improve their local and regional media coverage. The client came up with financial topics they wanted to discuss in a public arena and informed me of any changes to their business which they wanted recognition for. I turned their ideas, comment pieces and company news into press releases and pitched them to the media. I also worked with a professional photographer to get some high quality images of the Prydis team to help get the press releases published – a decent image almost always results in more space.
"Wealthy young professionals are being attracted to life in Exeter, according to a financial company which has been given powers to make investment decisions on behalf of clients. Exeter-based Prydis has been granted discretionary investment permissions by the Financial Services Authority, meaning it can actively manage clients' money for them on a day-to-day basis without prior approval." Read more