Tag Archives: PR

Video and PR

Finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. The best way to spread your message and ensure maximum coverage is through a multi-channel PR approach. One…

How To Develop A PR Campaign

Following on from the last post about how to approach a PR campaign. Here’s a short video from an Australian PR company which brings all of the points together:

Public Relations Campaign Advice

What you should know before starting a public relations campaign: A strong public relations campaign can completely turn around the successful launch of a product, service or company. The most important thing is to plan.…

Networking And Public Relations

A post about networking on PR Daily caught my eye. The author of the blog Mark Macias, makes the point that Public Relations skills apply to social situations, “especially networking events where your image is…

Adding A Face To Corporate PR

“Sometime late last year the GM of one of the front-line Public Relations agencies operating today asked me what my understanding was of Public Relations. I proceeded to describe my take on Corporate Public Relations…

Branding – Identity, Outreach and Consistency

Massive brands need huge public relations campaigns and a consistent flow of journalistic articles and media coverage. We have all heard mentions of Google, Facebook, Twitter and Amazon, whether it be online, in print or…

Main Challenges Facing PR Today

There’s no doubt financial belt-tightening has stemmed the flow of PR budgets. Companies are reluctant to spend what little revenue they do have on improving their media profile. Ironically – as I have discussed many…

A Fine Balance For Flybe

The one thing you learn as a journalist is that you are never going to make everyone happy. The other is that tactfulness can lead to a boring read. This doesn’t mean we should be…

Top Ten PR Mistakes

Public Relations is a powerful communication tool used by businesses to create and maintain a positive Company image. Unlike advertising, your goal is not to pay for space in the media but to persuade the…

A Bad PR Month At Number 10

It began with a bungled briefing by a Downing Street official that triggered a petrol panic. With fuel strikes looming, motorists were advised to fill up their tanks causing a rush on petrol stations, which…