The Tale Of Three Little Pigs (And Social Media)

We’re all familiar with the tale of three little pigs. A typical bed-time story, it was usually read out of a book. From memory, the fairy tale went something like this…Once upon a time there were three little pigs and the time came for them to leave home and seek their fortunes. When the time came to build a house, the first little pig built his out of straw because it was the easiest thing to do, the second little pig built his house out of sticks and the third little pig built his house out of bricks. One night a fearsome wolf, who loved to eat pigs, went to the straw house and shouted: “Let me in, let me in, little pig or I’ll huff and I’ll puff and I’ll blow your house in!” The wolf easily blew down the house of straw and the house of sticks, but the house of bricks was sturdy and sheltered the three pigs. When the wolf tried to climb down the chimney, the pigs lit a fire which he fell into.

The True Story of the Three Little Pigs

Today, the Guardian newspaper released a video portraying the story of the three little pigs and showing how much journalism and the delivery of news has changed. Journalism is no longer about traditional methods of content and article writing. Words have literally been lifted off the pages of newspapers and shared across a rapidly evolving social media landscape. The immediacy of the web and social media means news is often old by the time it comes off the press. Journalists are faced with the challenge of staying one step ahead of social media by writing content for all the different mediums – be it their website, App, Facebook or Twitter. The following video gives an insight into how news travels in the modern era by using that familiar fairy tale, the three little pigs.


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